Change the way you CTV

Today’s consumers have created complex viewing habits, switching seamlessly between ad-supported and subscription streaming services and linear TV.

Despite the wealth of data pointing to this complex new viewership reality, we haven’t seen material changes in the way advertisers allocate budget.  In a ground breaking new Nielsen study, Samsung Ads will reveal how to rebalance your budgets to reach both streaming and non streaming homes.

Whether you are a TV expert or at the beginning of your screen strategy, Behind The Screens Live will change the way you CTV.

2:30pm Registration Opens

3:00pm Start

Welcome 

Welcome and introduction to some high level insights into today's viewing habits across the screen.

3:05pm - 3:30pm New Nielsen study: The rebalancing act

Kirsten Riolo, Head of Publishers & Platforms Nielsen, and Brigitte Slattery, Marketing Director at Samsung Ads, will unveil a new study focusing on maximizing reach within today's intricate TV ecosystem.

3:30pm Marketers unleashed: How to unlock streaming success 

Marketers and agencies team up presenting best practices and effective strategies to help drive outcomes.

3:50pm The CTV Playbook: Metrics that matter

We have analysed hundreds of connected TV campaigns, and will outline the essential metrics and benchmarks you need to know and the secrets to success.

4:00pm The Big Debate: Are Demos dead?

Two teams deliberate on the relevance and significance of demographics in reaching TV audiences. Who will emerge to claim the prestigious Samsung Ads trophy in the ultimate face off?

4:30pm Drinks and Networking

Join us for drinks and canapes.