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The IAB New Zealand Data, Privacy & Measurement Council exists to help the media and marketing industry understand and leverage industry and organisational applications of data and related technologies. Considering topics spanning business, audience, and campaign data, as well as analytics and consent, this council aims to help navigate the evolving landscape of digital privacy and to illuminate the challenges and opportunities of digital advertising measurement.
Chair: Qassem Naim The Circle
Vice Chair: Travena Addenbrooke Spark New Zealand
James Cartwright Near Intelligence
Emily Isle MBM
Mac Wilson NZME
Rachel Bayfield PHD Media
Lucinda Moon First Digital
Mira Bradshaw, Stuff
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The IAB New Zealand Digital Effectiveness Council guides the industry on the best methods to optimise performance and effectiveness across the full digital spectrum, and includes the following Working Groups:
Audio Working Group: Provides education on the increasing value of online audio and podcasts as powerful and effective advertising mediums.
Video & Attention Working Group: Educates the industry on the power of video to engage attention across all digital advertising platforms.
Retail & E-Commerce Working Group: Consists of representatives from retail media platforms, agencies, and digital advertising companies who are dedicated to raising awareness of industry practices, and sharing knowledge through collaboration.
Chair: Kate Grigg MBM
Vice Chair: Matt Fussell NZME
Amelia Ward Index Exchange
Arnaud Calonne Playground xyz
Gary Joseph FCB
Jessica Miles Integral Ad Science
John Farrell Stuff
Lisa Ison MediaWorks
Nathan Laing Google
Peter Smyth VMG Digital
Sarah O'Carroll VDX.tv
Saj Patel Stuff
Stephania Costa TikTok
Zane Furtado Acquire Data Driven Advertising
Tina Trenkner-Meade Transact
Blaine Hudson MarketMedia
John Nguyen Integral Ad Science
Virgle Edragas Samsung
Hannah Merritt PHD
Scott Bibby, Meta
Amaury Bosson, Tracta
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The IAB New Zealand pDOOH Working Group was created to meet the needs of a growing programmatic digital out-of-home market. It exists to educate the media and marketing industries on the value of pDOOH, best practices, and emerging trends.
Chair: Richard Pook
Vice Chair: Parris Downey GO Media
Ash Houghton Hivestack
Jason Waddell The Trade Desk
Micaela Bos OMD
Nureete Burnie MBM
Sandra Scott Vistar Media
Nivin Sewpershad JCDecaux
Michael Delaney Hearts & Science
Josh Turney oOh! Media
Max Charnin MediaWorks
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The IAB New Zealand’s Emerging Technology Council was developed to help the media and marketing industries navigate emerging technology, and guide best practices for how it can enhance and grow digital advertising. Within this Council, the Tech for Good Working Group exists to showcase how emerging technology can influence positive societal change.
Chair: Jake Calder OMD & Dynamo
Vice Chair: Dishan Chougle Together
Ashwin Sundaram Acquire Data Driven Advertising
Christina So FCB
Don Saw Blis
Ella Fitton NZME
Francis Xavier Google
Hayden Simons Integral Ad Science
Hayden Tan Stuff
Jason Waddell The Trade Desk
Krishan Lal StackAdapt
Linda Quach MBM
Shiv Mane Spark New Zealand
Skipper Lomiwes TVNZ
Tianze Yu MetService
Data, Privacy & Measurement Council
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Qassem Naim
Chair
Data, Privacy & Measurement CouncilDirector
The CircleQassem (aka Q) is a data enthusiast with a unique background in both advertising and science, having begun his career in medical laboratories researching targeted cancer treatments before venturing into targeting consumers.
With unique, diverse skills and experience, Q has successfully transformed businesses across industries. He has strong relationships with major technology providers and clients, guiding them in selecting and implementing the right technology and tools to drive measurable ROI.
Known as a go-to expert in data, analytics, and technology strategies, Q has worked with leading brands in Seattle. In 2016, he joined FCB in New Zealand and later founded Circle, APAC’s latest customer technology and AI consultancy focused on making technology easy.
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Travena Addenbrooke
Vice-Chair
Data, Privacy & Measurement CouncilDomain Chapter Lead for Performance Marketing
Spark New ZealandTravena is an accomplished Senior Marketing Leader with over 15 years of experience in the field. She has a proven track record of driving growth for both international and local brands. Her passion for delivering results at a business level, combined with her pragmatic approach to customer challenges, has made her a sought-after advisor in the marketing industry.
Travena's extensive digital background has allowed her to develop global innovative firsts and win multiple awards, showcasing her level of thinking. As a digital marketing leader, she has been instrumental in the development and implementation of successful marketing strategies, Martech strategies and delivering to business key objectives through her digital knowledge.
Throughout her career, Travena has demonstrated a deep understanding of the evolving digital landscape and has consistently stayed ahead of the curve in terms of emerging trends and technologies.
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Emily Isle
Chief Digital Officer
MBMEmily is a passionate digital leader with 18 years industry experience spanning NZ, US and global export. She has held posts specialising in full communications planning and digital media investment, from strategy through to operations. Emily has been at MBM New Zealand for 4+ years, fueling the alchemy of talent and product to future-proof client business and deliver creative and effective digital experiences. Emily values the role IAB plays in the New Zealand digital industry. In addition to committing time for judging the IAB New Zealand Digital Advertising Awards, she has been privileged to serve on the Digital Effectiveness and Data, Privacy & Measurement Councils.
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James Cartwright
Sales Director ANZ & NZ Country Manager
Near IntelligenceJames is a digital advertising and data specialist with 10 years’ experience in the New Zealand media industry. He started his career in media agencies and for the past 5 years he has worked in digital media and data sales. His current position is Sales Director ANZ and Country Manager NZ for Near Intelligence (Near.com). James is responsible for New Zealand agency and publisher partnerships including data enrichment, activation and attribution along with Australian agency revenue. James has a passion for data and assisting local marketers with the best practice application of data, utilising Nears privacy lead framework. He has been a member of the IAB New Zealand Data, Privacy & Measurement Council since 2023 and was the winner of the IAB New Zealand Digital Advertising Awards Mobile Sales Excellence Award in 2019.
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Rachel Bayfield
Chief Technology and Innovation Officer
PHD MediaRachel has over 15 years’ experience in the marketing industry across media, data and technology in the New Zealand, North American and UK markets. In her current role as Chief Technology and Innovation Officer for PHD, one of New Zealand’s largest media agencies she oversees the agencies data and technology consultancy product offering as well as providing guidance for PHD clients on technology and data opportunities and capabilities.
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Lucinda Moon
Consulting Director
FIRST DigitalLucinda is an Analytics, Performance Marketing, CRO, and UX specialist with over 10 years of experience.
She has been a key part of the FIRST Digital team for almost two years and is committed to leveraging insights that drive business growth, and enhance user experiences.
Lucinda specialises in analytics, design, and implementing CRO techniques to optimise websites, landing pages, and digital assets.
She defines success as the establishment of strong partnerships, collaborative problem-solving, and tailored digital solutions that deliver business objectives.
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Mac Wilson
Development & Team Lead - Data & Ad Tech
NZMEMac is an accomplished data professional with a decade of experience in data and web development. With over three years at NZME, he currently serves as the Development Team Lead for Data & Ad Tech.
In this role, Mac leads initiatives focused on building data-driven advertising solutions, custom identity solutions, and shaping NZME's first-party data strategy. Notably, he was honoured with the INMA 30 Under 30 award for his contributions to the media industry.
With a genuine passion for navigating the dynamic landscape of ad technology and data, Mac remains dedicated to driving innovation and excellence within his field.
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Mira Bradshaw
Head of Data, Product & Commercial
StuffMira is a career data specialist who has previously worked at Nielsen, Sky TV, and TVNZ. As Head Of Data and Commercial Products for Stuff Mira works with her team to manage the roadmap for data, account management, and commercial products.
Mira uses her deep understanding of Stuff's audience to drive commercial outcomes and development that meet users’ needs. She drives Stuff's first-party data strategy, provides commercial innovation for advertisers, and delivers analytics, insights, and data-based commercial activity across all areas of the business.
Mira approaches everything with a Pou Tiaki lens to consider diversity, equity, inclusion, and representation and is a firm believer in relevant, timely, insightful, and actionable data to inform business decisions and drive commercial outcomes.
Digital Effectiveness Council
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Kate Grigg
Chair
Digital Effectiveness CouncilHead of Digital Media Auckland
MBMKate is a founding member of the Creative Effectiveness and Innovation stream within the Digital Effectiveness Council. She has held senior digital roles at FCB for the past decade, prior to this global agencies Mediacom UK, UM and Y&R. Kate has a passion for creating new, integrated solutions that marry emerging technology and data with creativity. Her IAB New Zealand Digital Advertising Awards achievements include Best in Show and gold wins in every digital category - Mobile, Data, Technology, Programmatic, Performance, Video and Social.
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Matt Fussell
Vice Chair
Digital Effectiveness CouncilNZME Sales Manager and Direct Digital Lead
NZMEMatt is an innovative sales manager with over 20 years of media experience working with global and local entertainment brands including NZME, Discovery and MediaWorks.
He has significant people and business unit management experience leading teams in both Australia and New Zealand.
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Amelia Ward
Senior Director Buyer Development
Index ExchangeAmelia is a strategic digital leader with over 20 years’ experience. She is passionate about digital, data, and technology, with a keen focus on the future. After spending over 20 years at media agencies, most recently in a Head of Digital role, Amelia has recently moved across to run AUNZ business development at Index Exchange ad technology. Amelia is an active industry contributor, including her contribution to IAB Australia Councils over the past few years - Standards and Guidelines, Ad Effectiveness, Measurement, and currently the Executive Technology Council.
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Arnaud Calonne
NZ Sales Director
Playground xyzArnaud has over 20 years’ experience in the digital industry with a career spanning the UK, French and New Zealand markets. He has a proven track record with both Adtech and Agency and launched ‘Adrider’, a successful Performance Ad Network and Social Media Agency in Paris. Arnaud moved to New Zealand and recently turned his focus to driving more effectiveness in the digital industry by joining Playground xyz after heading the Yahoo team for the past 6 years.
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Gary Joseph
Group Business Director
FCBGary has worked many digital roles, spanning close to a decade in digital media. He has spent his whole career agency side, with his first position in paid Search. Through his time on the tools, Gary developed a sound foundation on the fundamentals of optimisation and measurement. His passion to solve client problems saw him transition into account management, where he took this skillset to London. Gary’s time abroad saw him gain global brand experience as the digital lead on the IKEA business. He returned to New Zealand in 2018, working as the digital lead across some marque kiwi brands including BNZ and Fonterra. His role at agency has seen him head the digital investment and implementation planning products for all of MediaCom New Zealand. Most recently, Gary led a team of digital media specialists across a broad portfolio of brands at MBM, spanning insurance, SAAS and retail. He has since moved to FCB as Group Business Director. Gary has been a member of the IAB New Zealand’s Digital Effectiveness Council since May 2021 and was awarded the Council Member of the Year at the 2021 IAB New Zealand Digital Advertising Awards. Gary has a clear passion for digital and the value it delivers within the broader marketing mix.
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Jessica Miles
Country Manager, ANZ
Integral Ad ScienceJessica has been leading teams for over a decade to develop, deliver and delight clients across the globe. She has had extensive experience in adtech, holding sales roles at InMobi, Pocketmath, and Fairfax Media, and is highly proficient in sales leadership, strategy development, and stakeholder engagement.
Jessica is currently the Country Manager for Australia and New Zealand at Integral Ad Science, the global leader in Media Quality. In this role, she leads the business’ commercial efforts, responsible for planning and executing the go-to-market strategy and business objectives. She is passionate about driving quality media through technology and represents Integral Ad Science on the IAB Australia Executive Tech Council.
Being Harvard trained, she’s a highly proficient negotiator with an entrepreneurial flair and a focus on customer service.
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John Farrell
Insights Storytelling Manager
StuffJohn has been involved with IAB New Zealand through councils over the past 5 years. Firstly with the Mobile Council and now with the Digital Effectiveness Council, most recently contributing within the ecommerce workstream.
Over his 18-year career, John has solved challenges and provided expert guidance for stakeholders and clients navigating them through the media and technology industry. John has consistently delivered successful outcomes for clients within this transformative industry that is underpinned by effective strategy.
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Lisa Ison
Head of Digital Revenue
MediaWorksLisa is a leading expert on digital advertising and marketing with over 16 years’ experience in the industry. Her career in digital started at MSN NZ as the first sales person in New Zealand selling the brand. Lisa then went on to start ad2one NZ where she launched over 15 global products into the New Zealand market, opening up opportunities to advertisers that they couldn't previously access. Following the success of ad2one Lisa then went onto launching Digital Commons, a third party sales house with exclusive representation of a number of international products. In 2021 after a successful 7 years Lisa sold Digital Commons to MediaWorks. Lisa is now the Head of Digital Revenue for MediaWorks continuing to grow the MediaWorks digital landscape and offering.
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Nathan Laing
Partner Lead
GoogleNathan is a passionate technologist, sustainable business advocate and publisher ecosystem champion. Having 15 years of experience working within the kiwi media and advertising industry, ‘Nate’ has a been responsible for driving deep strategic partnerships with national sports organisations, not-for-profit entities and commercial partners alike. Currently Partner Lead at Google New Zealand, he is passionate about the role technology will play in helping unlock opportunities that raise social cause visibility and help drive sustainable revenue models for public benefit.
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Peter Smyth
Chief Operating Officer
VMG DigitalPeter has 20 years in the advertising industry with a career spanning ad sales representing the likes of YouTube, CarSales and MySpace, before a move to sporting sponsorship and mobile marketing with Telstra, then client-side as Head of Digital Marketing with Sportsbet. Peter is a former Facebook (Meta) Client Partner, and currently serves as Chief Operating Officer for www.vmgdigital.com, a creative partner with Meta, TikTok, and LinkedIn among others.
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Sarah O'Carroll
Director of Client Partnerships - NZ
VDX.tvSarah embarked on her advertising journey in 2006, starting in traditional media before transitioning to digital media in 2013. Since 2017, she has led the charge in New Zealand sales for VDX.tv/Exponential, collaborating seamlessly with agencies, brands, and direct clients to engineer innovative creative solutions for online video strategies that span across all screens.
Noteworthy achievements punctuate Sarah's trajectory. She emerged as a finalist for Council Member of the Year in the 2021 IAB New Zealand Digital Advertising Awards and clinched the prestigious Gold Award for Video Sales Excellence. In 2017, her prowess also earned her recognition as a finalist in Digital Media Sales Excellence (Display), a testament to her consultative approach and quantifiable accomplishments.
Sarah extends her commitment beyond her immediate roles, actively contributing as a judge for the IAB New Zealand Digital Advertising Awards from 2021 to 2023. This ongoing dedication cements her passion for an industry that fuels her drive.
Outside her professional pursuits, Sarah enjoys stargazing and the great outdoors in rare moments between being a dedicated parent to two children and dog, Buddy.
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Stephania Costa
Marketing Science Lead
Tik Tok AUNZWith more than 10 years of expertise in data analytics, Stephania has worked at the forefront of digital media measurement, harnessing the power of data-driven advertising to deliver successful outcomes for clients. As a passionate advocate for leveraging data to drive marketing effectiveness, she currently leads the Marketing Science team at TikTok in AUNZ. In this role, she collaborates with brands to derive valuable insights that optimise marketing strategies and enhance the overall user experience. Throughout her career, Stephania has leveraged cutting-edge techniques and technologies to deliver innovative solutions that keep brands ahead in the ever-evolving digital landscape.
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Zane Furtado
GM, Technology and Innovation
Acquire Data Driven AdvertisingWith 8 years of programmatic media buying and data driven advertising experience in New Zealand, Zane is on the forefront of digital media thinking, living up to the potential that data-driven advertising can deliver and achieve client success.
He is passionate about all things to do with data and has been part of the IAB New Zealand Digital Effectiveness Council for the past 6 years, and won the Senior Ad Operations and Grand Prix Awards in the 2017 IAB New Zealand Digital Advertising Awards.
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Lizzie Westgate
Sales Manager
KargoLizzie’s media career began in Melbourne, where she worked primarily in radio sales at Southern Cross Austereo, before moving into the digital world with Unruly.
Since returning to New Zealand Lizzie has helped integrate Unruly into the local market, worked across OOH sales at MediaWorks, and more recently moved back to the digital world as New Zealand Sales Manager for Kargo.
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Saj Patel
Programmatic Lead Stuff
Saj is an award winning, commercial digital leader with over 15 years experience within the advertising industry.
He has extensive knowledge across digital revenue optimisation, a proven innovator and has played an integral role for local publishers embarking on digital transformations.
He has recently worked for NZME, The Spinoff and is now leading the programmatic and commercial data offering at Stuff.
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Tina Trenkner-Meade
Head of E-commerce
Omnicom Media Group NZTina Trenkner-Meade is the Head of Transact, which is Omnicom Media Group NZ's e-commerce consultancy and practice. In her role, Tina provides support to teams and clients who work with OMD, PHD, and Hearts and Science to help them optimize their ecommerce and retail media strategies.
Tina joined OMG in 2022, bringing with her experience as a client-side e-commerce lead in health, beauty, and wellness brands, as well as e-commerce specialist agency experience.
Before working in ecommerce, Tina had roles in digital media at the NZ Herald, and in various publications and organizations based in Washington, DC.
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John Nguyen
Senior Account Executive
Integral Ad Science (IAS)John started his professional journey with IAS five years ago as an Associate Customer Success Manager. In his current role, John engages with advertisers and agencies to drive value through IAS’s product offerings. Being customer-centric, he helps to develop and execute sales & partnership plans at IAS as well as support strategic development for the ANZ region.
John is passionate about steering the ad tech industry in the right direction by driving quality media through technology, and also represents IAS in IAB Australia's Ad Effectiveness Council
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Blaine Hudson
Head of Product, Platforms and Data MarketMedia
Blaine has nine years of experience in the digital media industry, previously at Facebook (Meta) and then leading The Warehouse Group's performance marketing team. In his current role, Blaine oversees MarketMedia's product portfolio, ensuring it remains on the cutting edge of the New Zealand retail landscape.
His expertise lies in product development and strategic platform management. Blaine has been instrumental in shaping the future of retail advertising and consumer engagement by maximising advertising effectiveness for brands, while delivering data-driven insights.
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Virgile Edragas
APAC Analytics Lead
Samsung AdsWith a dynamic career spanning from JCDecaux to Samsung Ads, Virgile has honed his skills in the fast-paced world of media. Throughout his career, he has contributed to innovative campaigns by leveraging data-driven insights to drive impactful results. Passionate about storytelling and cutting-edge technology, he thrives on creating audience segmentation that improves campaign effectiveness. A collaborative team player, he has successfully navigated a diverse range of projects, spanning traditional and digital media
Committed to driving excellence and staying ahead of industry trends, Virgile is dedicated to shaping compelling narratives and delivering meaningful experiences for brands and consumers alike.
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Scott Bibby
Agency Partner
MetaScott Bibby is a seasoned industry veteran with over two decades of experience under his belt. Having held key positions at prominent companies such as Publicis Groupe, JCDecaux, Warner Bros. Discovery, and currently Meta, he has developed a strong local network and a keen understanding of the advertising landscape.
As an Agency Partner for Meta New Zealand, Scott manages key partnerships and connections between Meta and agencies operating in Aotearoa.
Driven by his passion for media and creativity, Scott is always on the lookout for innovative methods that enable agencies and brands to achieve business results by pushing beyond conventional media strategies.
Programmatic Digital Out of Home Working Group
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Richard Pook
Chair
Programmatic DOOH Working GroupRichard led media data, product and technology development across Australia and New Zealand for dentsu Media. He has previously held executive positions in media businesses in the UK and Switzerland and has a deep understanding of digital advertising and technology.
Richard works closely with ANZ clients and media partners to build innovative, award-winning and impactful solutions in data consulting, audience targeting, dynamic advertising and media measurement.
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Parris Downey
Vice Chair
Programmatic DOOH Working GroupHead of Digital/Kai Anamata
Go MediaParris has almost 20 years of media experience in New Zealand, having worked across agencies, publishers, and ad-technology. He specialises in all aspects of digital media and is passionate about sales, data analysis, strategic leadership, as well as client and customer care. Additionally, Parris enjoys utilising his creativity to create dynamic designs and data-driven contexts. Currently, he serves as the Kai Anamata/Future Thinker/Head of Digital for Go Media, where he leads the transformation and evolution of their network into a future-proof and agile digital product offering.
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Jack Plowright
GM of Platform & Partner Strategy
LUMO DigitalJack played an instrumental role in the introduction of programmatic DOOH to the NZ market back in 2020. Now, as GM of Platform & Partner Strategy at LUMO Digital Outdoor, Jack has an unwavering commitment to DOOH advancements and a push towards a live and open ecosystem that he believes rests on data, automation, and tech integrations.
His ongoing contribution to industry conversations and representation at IAB New Zealand and OOHMAA councils ensures the continual progression of the sector, fostering a shared understanding and a unified pursuit of innovation for DOOH.
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Ash Houghton
Sales Director
HivestackAsh is an experienced sales leader across ad tech and digital media, with 10 years’ experience, including MediaWorks, Yahoo and Hivestack - he is currently heading up operations in New Zealand for Hivestack. Ash has a passion for ad technology and helping clients navigate through an ever-changing landscape.
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Jason Waddell
Business Development
The Trade DeskJason's professional background encompasses both media agencies and sales. He started his career in the New Zealand industry at dentsu and PHD before moving to Melbourne in 2018 to work in the Australian market. For three years, he worked in outdoor sales with JCDecaux Melbourne, and he now leads Business Development at The Trade Desk for the New Zealand market. With his extensive experience in media planning across all media platforms, Jason now offers client partners strategic guidance and support in the programmatic space.
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Micaela Bos
Programmatic Manager
OMD New ZealandMicaela Bos is a Programmatic Manager with extensive experience in the digital advertising industry (LATAM/NZ).
While pursuing her Bachelor's Degree in Advertising in Buenos Aires, she developed a deep passion for staying abreast of the latest technological trends. Her educational background, coupled with ten years of practical experience, equips her with a comprehensive understanding of the advertising industry.
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Nureete Burnie
Business Director
MBMNureete has spent over a decade working in New Zealand media agencies, having started as a digital specialist before moving to the world of offline and client service. She has a range of experience across multiple sectors, having worked with some of the biggest advertisers in New Zealand across the likes of Specialist Retail, FMCG, QSR, Tourism, and Government Services. Nureete is currently a Business Director at MBM.
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Sandra Scott
Sales and Partnership Director
Vistar MediaSandra has over 15 years of experience in media sales and management roles in London and Sydney. Sandra joined Vistar Media as part of their Australian launch team in 2019, where she developed the programmatic DOOH category and drove demand-side revenues across the ANZ markets.
In 2022 Sandra returned home to New Zealand to lead Vistar's expansion of operations there, providing on-the-ground resources for agencies and suppliers, growing and developing new and existing business, and championing the programmatic DOOH category.
Sandra is passionate about leveraging programmatic DOOH technologies and data-driven strategies to deliver successful campaigns for clients and together with Briscoes and Stanley St, won Gold for Best Use of DOOH in the 2022 IAB New Zealand Digital Advertising Awards.
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Max Charnin
Head of Programmatic Outdoor & Radio
MediaWorksMax heads Mediaworks' Outdoor and Radio Programmatic strategy. He brings extensive media experience across multiple facets of the industry. Max has also held lead roles at JCDecaux, Vodafone, and NZME, specialising in programmatic, digital sales, digital audio, video, and display.
His diverse experience equips him with a comprehensive understanding of the media industry, allowing him to strategically plan and execute successful campaigns for his client patners.
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Josh Turney
Programmatic Channel Lead
oOh!mediaAfter beginning his career media agency side, Josh has been a trusted member of oOh!media’s Sales & Product teams for nearly a decade. He has a deep knowledge of Out of Home media and is passionate about the advancements being made in the programmatic Out of Home space, both locally and abroad.
As oOh!media’s pDOOH expert, Josh’s core focus is to help grow the channel in New Zealand and assist brands in discovering new, innovative ways to drive business solutions through pDOOH.
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Mike Delaney
General Manager Digital
Hearts & Science NZArriving in the New Zealand market in recent years, Mike has led the digital media and transformation offering at Hearts & Science, Omnicom's newest media agency since its launch in 2020.
He brings a global perspective to his role, leveraging his experience in omni-channel media planning from London and Sydney. This expertise fuels growth across Hearts & Science NZ's digital media, consulting, technology, and operational development.
Mike thrives on collaboration, building strong partnerships with clients and media partners, and thinking deeply about the future state of marketing, media, and people. His diverse skillset spans data consulting, audience targeting, media measurement, and navigating the ever-changing landscape of privacy-led marketing. This ensures clients achieve impactful results in today's dynamic media environment.
Emerging Technology Council
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Jake Calder
Chair
Emerging Technology CouncilHead of Digital & Innovation
MBMJake has nearly 10 years of programmatic and digital experience across some of the biggest clients in New Zealand and globally and has developed a strong understanding of the market and technology trends. With this knowledge, Jake has a unique ability to identify and analyse emerging technologies and their potential impact on society and business. From artificial intelligence to streaming services and beyond, Jake is well-versed in a wide range of media consumption behaviours and cutting-edge technologies.
Overall, Jake is a dynamic and forward-thinking professional who is constantly pushing the boundaries of what is possible in the digital world. With a unique blend of technical expertise and strategic vision, Jake is well-equipped to guide organisations, and those with inquisitive minds, through the ever-evolving digital landscape.
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Dishan Chougle
Vice Chair
Emerging Technology CouncilDirector - Programmable Media
TogetherDishan is a skilled digital media professional with over seven years’ experience in the industry. He has demonstrated expertise in digital media strategy, programmatic and has a strong track record of delivering high-quality results.
In his current role as Director - Programmable Media at Together, Dishan collaborates with cross-functional teams to deliver best in class digital experiences. Prior to Together, Dishan worked some of the leading global agency networks.
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Ashwin Sundaram
General Manager – Data and Performance
Acquire Data Driven AdvertisingOriginally a software engineer by trade, Ashwin found digital advertising eight years ago, and hasn’t looked back since, having fallen in love with ad-tech. With cross-channel expertise in programmatic, search, social, native, audio and pDOOH, Ashwin enjoys the challenge of solving problems for the advertisers he works with. As the General Manager - Data and Performance at Acquire Data Driven Advertising, Ashwin combines his background in tech with his experience in advertising to create innovative technology-driven ad solutions for brands.
Ashwin won the IAB New Zealand Junior AdOps of the Year Award in 2017 and joined the IAB New Zealand Council in July 2022. He continues to find ways to add value to the New Zealand digital advertising industry.
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Christina So
Group Digital Planning Director
FCBChristina is a Group Digital Planning Director at FCB Media; she has over 12 years of digital media experience across three major agencies in Auckland with her last 7 years at FCB. She is especially passionate about the role digital plays within the user journey and using data and insights to enhance brand experiences for the consumer to improve business results.
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Don Saw
Country Manager
BlisDon has Over 18 years’ experience in media ad-sales with roles held at AOL and Huffington Post UK, TVNZ, MTV New Zealand and at Blis NZ. He has a great wealth of knowledge and experience across TV and online media, mobile and digital integration media solutions across the programmatic landscape and is a specialist in programmatic media buy/selling.
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Ella Fitton
Head of Digital Ad Operations
NZMEElla is a digital media professional with over 10 years of experience in the UK and New Zealand markets. For the past eight years, she has focused on programmatic ad operations, data, and ad tech. Recently, Ella was appointed Head of Digital Ad Operations at NZME, where she oversees digital ad operations for NZME properties, off-network services, and supports the commercial team in driving digital product and revenue.
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Francis Xavier
Programmatic Media Lead
Google New ZealandFrancis is a Programmatic Media Lead at Google with over 16 years of experience in SEM and Programmatic. He uses data and ad technology to solve business problems for New Zealand's largest businesses. Francis is always looking for new challenges and opportunities to collaborate with the programmatic community as the industry rapidly changes.
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Hayden Simons
Customer Success Manager, Programmatic Specialist
Integral Ad ScienceHayden is a Programmatic Specialist and Customer Success Manager at Integral Ad Science, currently representing the New Zealand and Australian Market. Over the past two years at IAS, Hayden has supported publisher and advertiser clients alike across much of SEA and AUNZ.
Hayden's experience encompasses over half a decade in the industry, including 3 years as a precision media trader at Starcom, SEO work for the digitisation of previously offline-only publications, and freelance digital media support for high-growth brands. Hayden has also been recognised as one of 40 young leaders in the 2020 Verizon Academy cohort.
Hayden joins the IAB New Zealand Council bringing a passion for all things data and measurement. Outside of work, an interest in all things audio recording and production takes centre stage.
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Hayden Tan
Programmatic Manager
StuffWith 10 years experience in the digital advertising industry, he has had experience working across Agency, Technology and Publisher roles in Australia and New Zealand with a focus on Advertising Operations.
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Jason Waddell
Business Development
The Trade DeskJason's professional background encompasses both media agencies and sales. He started his career in the New Zealand industry at dentsu and PHD before moving to Melbourne in 2018 to work in the Australian market. For three years, he worked in outdoor sales with JCDecaux Melbourne, and he now leads Business Development at The Trade Desk for the New Zealand market. With his extensive experience in media planning across all media platforms, Jason now offers client partners strategic guidance and support in the programmatic space.
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Krishan Lal
Sales Director ANZ
StackAdaptKrishan has been entrenched in the New Zealand and Australian media landscape for almost a decade. With a career beginning at TVNZ, followed by NewsCorp, his passion for all things programmatic and tech quickly set in. This led to his journey on the SSP side at Pedestrian Group and finally to StackAdapt, one of the world's leading DSP partners. Krishan plays a pivotal role at StackAdapt, as the ANZ Sales Director, leading a world-class team across the region to help agencies and brands create exceptional campaigns for the most engaging customer experience.
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Linda Quach
Ad Platforms Director
MBMLinda has over 12 years of experience in the digital media industry. Over her tenure in the industry, she has held leadership roles developing high functioning ad operations and programmatic specialist teams. She is passionate with all things to do with tech and measurement and has been a member of the IAB New Zealand's Council since 2022.
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Shiv Mane
Product Owner - Digital Media Squad
Spark New ZealandShiv’s professional background encompasses both media agencies and client-side roles. For the past 9 years, focusing on programmatic channels has defined his career as having a multi-channel understanding of programmatic advertising, display, video, paid social, and paid search channels.
He is passionate about all things in ad tech and mar-tech and driving digital projects within the performance marketing domain at Spark. Has a proven track record in performance media buying, programmatic and digital ecosystems, API platform integrations, and audience segmentation by leveraging customer data platforms.
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Skipper Lomiwes
Programmatic Manager
TVNZSkipper currently leads the programmatic team and commercial data strategy at TVNZ. He has a passion for digital marketing, specifically how to use data, and creativity and technology to communicate with people more effectively.
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Tianze Yu
Programmatic Manager
MetServiceTianze heads up the programmatic team at the Metservice and has over 6 years’ experience in Ad Ops and Programmatic. He started off his career with Big Ad’s working across trafficking and sales support and has spent the past 4 years with the Metservice helping them to run their Ad Ops and Programmatic space. Tianze was the winner of the IAB New Zealand Junior Ad Operations Person of the Year in the Grand Prix Category in the 2019 IAB New Zealand Digital Advertising Awards.