Why IAB New Zealand?
The IAB New Zealand sits in a unique position within the digital advertising industry, connecting our members across the entire value chain of digital advertising from media owners/publishers and advertising agencies through to advertisers etc.
Shaping our industry is important to us; we offer a comprehensive benefits package to educate, inspire and empower New Zealand businesses to grow and thrive in a digital economy.
Membership of the IAB New Zealand enables members, as key stakeholders, to be part of a conversation to shape and support the industry.
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Online marketing is constantly changing. Not only is there traditional search engine optimisation and Google AdWords, but there is Facebook advertising, advertising on cellphone apps and many other forms of internet marketing. The IAB New Zealand gives you access to digital marketing research and ensures you are abreast of current interactive media issues and trends.
Advertisers who do not sell online advertising but use it as part of their marketing mix or are interested in including it as part of their marketing can join the IAB New Zealand for free.
An Advertiser Membership will provide you with full access to the IAB New Zealand Online Advertising Expenditure Reports, free seats at IAB New Zealand events and access to a number of member reports. Advertiser Membership is for organisations and is not an individual membership.
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If you are an Advertising agency such as - creative, strategy planners, media planning and buying agencies, then you need to belong to the IAB New Zealand.
Being an IAB New Zealand Member gives you access to research such as our Online Overview, NZ Mobile Overview, Smartphone Users Survey, Online Shoppers Survey, Online Advertising Trends and much more. Membership ensures you are party to important interactive media issues.
Take part in our industry-leading seminars, featuring key figures in interactive advertising. You can participate in our Agency Council discussions and shape policy and be part of the collective voice as the IAB New Zealand provides a forum to determine direction and drive the NZ interactive advertising industry forward.
The IAB New Zealand board and council members are in regular communication with major advertisers through our Brand Council. We market interactive advertising so everyone can benefit!
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For Publishers joining and working with IAB New Zealand is an opportunity to play an active role in the world’s fastest growing advertising medium - interactive. The IAB’s role is to work for and with companies with interactive business interests to help the industry to grow and mature, and to help members increase their profits.
The rewards of becoming a member are wide-ranging and can benefit you and your company immediately and in the long term. IAB New Zealand is part of an international group of IAB organisations around the world, providing access to a range global resources.
